Fer Martin

I've worked at Telefónica I+D, EMC and Citibank. I was CTO of PCCW Solutions in Hong Kong, leading more than 25 engineers, and most recently led engineering at ComplexChaos, an AI collaboration platform where several language models work together.

I founded Reboot Academy, a coding school that has taken more than 600 people into tech jobs, and led the building of Edukami, an AI training platform used by companies, universities and public institutions.

Along the way I've lived and worked in Spain, Japan, Hong Kong, Singapore and the USA. Years of teaching people to build are where the studio's idea comes from: the best tool is the one shaped around how you actually work.

Most software decides how you work: its tabs, its layout, its settings for someone else's problems. You adapt, because building your own used to cost a team and a year.

That cost is gone. A tool shaped around one way of working now takes days, so I build the ones I want, keep the ones worth keeping, and publish them for anyone who wants to fork one and make it theirs.